Data Scientist
Data Science
About Us
Bespoke data solutions.
Agile Analytics
Data Collaboration
Infrastructure as Code
At TRA, we combine our advanced analytics and expert engineering with your data to take your company to the next level.
To meet the challenges and opportunities unique to your business and data, we bring together best-of-breed tooling and platforms for speed-to-market yet minimize vendor lock-in.
Our Principals
Edwin Shin
DirectorEdwin Shin has over 15 years of industry experience in software engineering, analytics, linked data and digital asset management. Part of the original Cornell University research team that developed the Fedora Repository, he served as one of the principal developers and Steering Committee members for the Fedora and Hydra Projects. Edwin received his B.A. from the University of California, Berkeley in 2003.
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Mahmood Kalantar
DirectorMahmood Kalantar has over 20 years of experience in consumer products. Mahmood joined TRA in 2020 from Secondmind.ai, a leading AI decision startup in Cambridge UK. Prior to that Mahmood worked for Samsung where he led data-driven marketing platform in Southeast Asia and Oceania region. An Alumni of INSEAD, Mahmood received his MSc from the Swedish University of Turku.
Contact MeOur Services
We transform data into actionable insights and market intelligence so that our clients can outperform their competitors.
Modeling
Powerful machine learning (ML) models are now available in off-the-shelf software libraries, but finding the right application for high business impact is a specialised skill. We work with your subject matter experts to find the right application, and then rigorously backtest the model before bringing ML models into production.
Visualisation
Meaningful data visualisations make patterns in data obvious to the eye and provide actionable insights to our clients. We work with clients to determine what data dashboards are needed guide them in their work, and then ensure that the data dashboards are updated as new data comes in.
Data Engineering
A model without reliable, automated data pipelines is just a one-off, proof-of-concept. We build automated, tested data pipelines to ingest, clean and transform your data into production pipelines.
Infrastructure
All the insights in the world won't help you if your systems go down. We practice infrastructure-as-code. We build automated, redundant and secure infrastructure on AWS and GCP.
Our Portfolio
Datalake
A client needed to bring together data from multiple mobile apps and a global CRM system into a single managed system. In partnership with ThoughtWorks, TRA built a datalake with fully automated infrastructure on AWS that supports the needs of data scientists, business analysts and marketing managers alike.
Purchase Propensity Model
A large electronics manufacturer wanted better, more efficient customer targeting. TRA developed and deployed a model that accurately predicted which of their customers were most likely to purchase one of their flagship products in the next 30 days. Presently, our model is deployed across nine countries.
Shared Services Platform
To support a client's increasing demand for data-driven marketing from its Southeast Asia offices, TRA built a multi-tenant platform on Google Cloud Platform to enable each office to develop its own advanced analytics capabilities on a shared data analytics platform that lowered costs, reduced duplication of effort while increasing speed-to-market.
Next-best Campaign Location
To answer the client's question of "Where should the next campaign be?", TRA built a geospatial-aware model for simulating sales & customer behaviour, which could pinpoint possible campaign locations for maximum returns.
Predictive Decarbonisation
TRA developed an AI-enabled decarbonisation planning solution to help the client make top-level decisions for their environmental strategies. This was achieved through a monitoring and predictive platform capable of simulating future emissions according to various "What if?" scenarios.
AI-Scaled Personalisation
To enable rapid execution of marketing campaigns for a client, TRA built a platform for generating candidates for campaign creatives - such as images and message bodies, powered by artificial intelligence.
Our Clients & Partners
Samsung Asia
Neo Innovation
ThoughtWorks
Cheil Singapore
McKinsey Analytics
Global Marketing Center
Iris Concise
CBIG Asia Pacific
Maybank
Campari
BSI
IMDA
Unilever
Traveloka
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